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28 – 31 October 2026 Shanghai, China

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Music China press releases

17 Nov 2025

Music China concludes its 2025 edition with diverse engagement, inspiring new paths for industry transformation

The 22nd edition of Music China drew to a successful close, following four days of business connections, inspiration, and exchange at the Shanghai New International Expo Centre. From 22 – 25 October, the fair united around 1,700 exhibitors with over 114,000 visitors from 121 countries and regions, representing a robust 15% year-on-year increase in international diversity. The strong turnout of overseas visitors attested to the show’s unwavering appeal as a nexus for the global music community. An extensive fringe programme of over 600 events, featuring new workshops, forums and talks, further amplified its impact. These spanned growth areas from music-tech integration to emerging markets for music healing and senior wellness, underscoring the fair’s pivotal role in driving innovation and industry transformation.

21 Oct 2025

Music China 2025 launches tomorrow, highlighting new innovations and cross-sector applications

The 22nd edition of Music China will take centre stage tomorrow at the Shanghai New International Expo Centre, drawing around 1,700 exhibitors from 21 countries and regions for an extensive showcase of musical instruments from 22 – 25 October. The fair will highlight advanced technologies and equipment under the thematic focus of ‘Tomorrow’s Music’ in Hall N3, while also introducing a new product category that explores the intersection of music and well-being. Diverse product displays will be complemented by a rich fringe programme focusing on the technological evolution and cross-sector applications of music in emerging fields, including wellness and the senior economy.

10 Oct 2025

Music China 2025 to platform 600+ fringe events bridging professional advancement and music community growth

With only weeks to go until Music China 2025, excitement is building for the return of Asia’s flagship fair in the musical instruments industry. Set to take place from 22 – 25 October at the Shanghai New International Expo Centre, this year’s show will amplify its role as a catalyst for learning and connection through an array of educational activities and live music events. Around 1,600 exhibitors will showcase their instruments and innovations, with the fair expected to attract over 120,000 trade buyers, industry experts, and music enthusiasts from 100 countries and regions. Designed to help attendees navigate future pathways for growth, the bolstered lineup of fringe events will address key topics and spotlight emerging trends, including artificial intelligence (AI) integration, sound healing, and the revival of traditional Chinese music. The extensive programme – complementing a strong product showcase – will drive progress by inspiring creative business strategies and expanding the music community.

11 Sep 2025

Music China 2025 unites around 1,600 global exhibitors, demonstrating new-found resilience and diversity

With exhibitor registrations rolling in from 20 countries and regions, Music China is ready for another vibrant showcase of musical innovation and heritage from 22 – 25 October at the Shanghai New International Expo Centre (SNIEC). Headlined by ten country pavilions, approximately 1,600 exhibitors will converge at the largest musical instrument trade show in Asia to share the latest advancements. These manufacturers are striving to adapt to challenging economic conditions by embracing diverse markets, enriching their product portfolios, and developing new models. In support of this evolution, this year’s fair will introduce the thematic focus ‘Tomorrow’s Music’ for Hall N3, a showcase of technology that elevates music creation and performances. Whether specialising in the classical or the contemporary, industry players recognise the fair’s importance, inspiring creative ideas and business strategies that drive the industry forward.

27 Mar 2025

Music China 2025 to expand products into holistic wellness and music technology

As China’s appetite for musical innovation surges, Music China, Asia’s largest trade event for the musical instruments industry, returns for its exciting 22nd edition. From 22 – 25 October 2025, the fair is set to welcome over 1,850 exhibitors to the Shanghai New International Expo Centre. Across 150,000 sqm, additions to the product portfolio will span music products that embrace holistic wellness and bring users high-quality music experiences. Moreover, a new thematic zone in Hall N3 will unveil cutting-edge innovations in music recording, production, and performance, reflecting the ever-evolving landscape of music technology.

30 Oct 2024

Music China 2024 strengthened global industry connections with advanced, diverse products on show

Wide-ranging brands and a symphony of innovation elevated the 21st edition of Music China, which attracted 119,083 visitors from 105 countries and regions and saw a 10% increase in overseas buyers compared to last year. The fair closed on 13 October, after welcoming over 1,800 exhibitors from 26 countries and regions for four days of international business at the Shanghai New International Expo Centre. Alongside classical instruments, the latest digital technologies were met with enthusiasm across a performance-lit fairground spanning 14 halls and 150,000 sqm. Industry players developed and cultivated valuable connections, and lauded the show as an essential platform for expanding sales channels across the international and Chinese markets.

9 Oct 2024

Music China 2024 poised for vibrant celebration of music business with over 1,800 exhibitors

Tomorrow, Music China, one of the world’s leading musical instrument trade fairs, will come alive at the Shanghai New International Expo Centre, opening its doors to suppliers, distributors, educators, musicians, and enthusiasts for four days of business, networking, and inspiration. From 10 – 13 October, over 1,800 exhibitors will showcase their offerings across 150,000 sqm fairground. The expanded exhibition space includes the addition of Hall N1, encompassing the full MI supply chain. The range scales classic and modern, featuring acoustic and electric guitars, basses, brass and woodwind instruments, percussion, keyboards, as well as essential equipment, software, and services. Held together with expert-led workshops and vibrant performances by esteemed artists, the show promises to unite the music world in a language-transcending exchange of cultural and emotional connection.

20 Sep 2024

Music China to host international brands and vibrant fringe events for its 2024 edition

Music China, one of the world’s leading sourcing platforms for the musical instruments industry, is set to host its 21st edition at the Shanghai New International Expo Centre (SNIEC) from 10 – 13 October. The show will bring together over 1,700 exhibitors from 26 countries and regions, featuring a stellar cohort of loyal exhibitors and newcomers. Visitors can discover an assortment of top-notch traditional and novel instruments that strike the balance between the finest craftsmanship and rich acoustic quality. The Industry Forum will dive into insightful discussions and strategies designed to address the evolving landscape. An array of engaging workshops and performances, headlined by Music X, live jamming at DJ Pro Zone, and finger drumming at Drum Circles, will further connect music lovers for another year of creative pursuits and networking opportunities.

6 Jun 2024

Music China to rock back in October with 25% more exhibition space

Shanghai, May 2024. Following a near-record turnout of 122,000 visitors last year, the floor space for the upcoming 2024 edition is expanding to 150,000 sqm. The highly anticipated 21st edition, taking place from 10 – 13 October at the Shanghai New International Expo Centre (SNIEC), is projected to accommodate around 2,000 exhibitors, while a new Hall N1 has been introduced exclusively for audio recording equipment, electrical and electronic instruments. This dedicated sound-focused hall will provide exhibitors with opportunities to create an immersive experience for attendees through showcasing live performances and true sound demos. To ensure a tranquil environment, exhibitors are requested to utilise headphones and soundproof equipment.

27 Oct 2023

Over 122,000 visitors flock to Music China’s “we’re back!” celebration

With on-site orders rushing in, new connections being forged across 13 bustling exhibition areas, and a fairground alive with activity until the final second, this year's Music China will be remembered as the perfect comeback following the pandemic. Equalling its all-time visitor record, previously reached in 2019, and with more than 1,800 exhibitors spread over 120,000 sqm of exhibition space, the four-day fair attracted high praise from every sector of the Musical Instruments (MI) industry as it closed on 14 October. Among them was French violin bridge supplier Nicolas Despiau, who hailed it as “one of the most important fairs in the world,” – a sentiment that was supported by the attendance of trade visitors and end consumers from 92 countries and regions.

10 Oct 2023

Over 1,800 exhibitors ready to kick off Music China’s landmark 20th edition

With buyer pre-registrations already flooding in from more than 70 countries and regions, Music China is preparing to throw open its doors for a packed four days of business from 11 – 14 October. In what is the largest showcase of musical instruments to be found anywhere in the world, the biggest names in the business including 1,822 international exhibitors are unpacking their products at the Shanghai New International Expo Centre. This year's hall space has expanded by 20% compared to 2020, now stretching across ten halls (W5 – E5) and three marquee areas (OW2 – OW4) to offer an unparalleled display of musical instruments across 120,000 sqm of exhibition space.

28 Sep 2023

Will instrument imports to China rise in 2023? Industry eyes Music China for answers

Since reaching an 11-month low in January this year, musical instrument imports have been steadily recovering to a 21% rise in July compared to the beginning of 2023, with categories such as wind instruments even posting a record high in H1 . As the world’s largest trade fair for the industry, attention is now turning to Music China, where participants from more than 40 countries and regions will congregate to strike new deals in October, for signals about momentum in the second half of 2023 and beyond.

26 Jun 2023

Music China: hall space expands as international brands confirm their return

Following better than expected early-stage exhibitor sign-ups, hall space for this year’s Music China will rise to 120,000 sqm. For context, that’s an increase of 20% from 2020 to reach almost 80% of the pre-pandemic 2019 scale. With the country’s borders now open and exhibitor registration in full swing, over 1,000 international brands from 22 countries and regions have already confirmed their return – a figure that is expected to rise in the months ahead. The international lineup includes country and region pavilions from the Czech Republic, France, Germany, Hong Kong, Italy, Japan and Spain, as well as individual exhibitors from Albania, Austria, Bulgaria, China, Hungary, Indonesia, Korea, Malaysia, Pakistan, Poland, Singapore, Taiwan, Thailand the UK, and the US.

8 Dec 2022

Music China announces October 2023 return; exhibitor registration now open

The dates are set: Asia’s largest trade fair for musical instruments will make its homecoming from 11 – 14 October 2023 at the Shanghai New International Expo Centre – its longstanding home since 2002. Expectations for the fair to return on a strong footing next year are high, particularly given the country’s unrivalled position as not only the world’s biggest instrument manufacturer but also the largest market.

3 Nov 2022

2022 edition of Music China postponed; new dates to be announced

Formerly scheduled to take place in Nanjing from 17 – 20 November, Music China will now be moved to a later timeslot with the new dates to be confirmed by the organisers at the earliest opportunity. The decision to postpone the fair is in support of the government’s pandemic control measures following a recent increase in covid-19 cases in the country.

18 Aug 2022

Music China to relocate to Nanjing during new November 2022 timeslot

As an interim arrangement in response to the ongoing pandemic control measures in Shanghai, Music China is moving to Nanjing for its landmark 20th edition. The temporary move away from its long-standing home will give exhibitors more confidence in their planning while also ensuring the fair attracts a high volume of domestic buyers. Originally scheduled to take place in late October, the fair will now be held from 17 – 20 November 2022 at the Nanjing International Expo Center, with these new dates introduced to give participants an extra three weeks to plan their arrangements.

25 Jan 2022

Lang Lang joins Music China as a Global Charity Ambassador ahead of October 2022 edition

When it comes to global recognition, there are few icons more widely treasured than Chinese pianist Lang Lang, who has raised the profile of Chinese musicians to a new level on the international stage. For almost two decades, Music China has embarked on a similar journey. As one of the world’s largest trade fairs for musical instruments, the fair has opened up the Chinese market to the international industry, building a close-knit global community of suppliers, dealers, distributors and enthusiasts. As industry trendsetters, the duo have now joined hands to promote Music China internationally and raise awareness of music education ahead of the highly anticipated 20th anniversary edition.

23 Nov 2021

Music China to be postponed to October 2022

In light of the current pandemic situation in China, Music China, originally scheduled to take place in January 2022, has been postponed to 26 – 29 October 2022 at the same venue, the Shanghai New International Expo Centre. The move is in support of the government’s anti-pandemic measures and will allow exhibitors and visitors to concentrate their resources more efficiently.

18 Sep 2021

Music China postponed to January 2022

In light of the recent pandemic situation in China, the 20th edition of Music China will be re-scheduled from October to 14 – 17 January 2022 at the same venue, the Shanghai New International Expo Centre. The move is in alignment with the Chinese government’s anti-pandemic measures, and will ensure that the organisers can deliver as safe a fair as possible for participants.

3 Aug 2021

Music China generates substantial attention for new innovations

As one of the world’s largest trade fairs for musical instruments, Music China provides a convergence point for professionals and enthusiasts alike to sample new innovations and novelties. Both on the show floor and at the fair’s New Product Global Launch awards, the fair has become renowned for its variety. This year the selection will be as broad as ever, with many local and international brands confirmed to join the upcoming 2021 edition, taking place from 13 – 16 October at the Shanghai New International Expo Centre. Celebrating its 20th anniversary, the fair will encompass a wider variety of Chinese musical instruments while a number of domestic pavilions will also be formed.

21 Apr 2021

Music China gears up to celebrate its 20th anniversary in October

This year marks the 20th anniversary of Music China, which will be held from 13 – 16 October 2021 at the Shanghai New International Expo Centre. With an exhibition space of 115,000 sqm spreading across 10 halls, Music China is gathering momentum as it steps towards its major milestone, with a large contingent of leading brands already confirmed to exhibit at the anniversary edition.

2 Nov 2020

Music China ends on a positive note with participants praising the fair for its quality

The curtains have fallen on Music China which received tremendous acclaim from exhibitors and visitors alike for its show quality and unparalleled face-to-face meeting opportunities available from 28 – 31 October 2020. The overall atmosphere of the 2020 edition was brimming with positivity as business opportunities and music appreciation filled the halls of the Shanghai New International Expo Centre. Despite the pandemic and travel restrictions, the show drew 81,761 visitors to source from a total of 1,106 exhibitors across 11 halls in more than 100,000 sqm of exhibition space.

27 Oct 2020

All eyes are on Music China, opening tomorrow

The long-awaited Music China gets off the ground tomorrow, from 28 to 31 October. The 19th edition of the show will host a total of 1,104 exhibitors, displaying their latest designs and innovations across 100,000 sqm in 11 halls at the Shanghai New International Expo Centre. Over the next four days, visitors will filter through the fairground to source from a complete range of musical instruments and accessories. As Asia’s largest trade fair for musical instruments, the fair is currently the most-talked about subject among MI industry players.

9 Oct 2020

Renowned brands look forward to this month’s Music China

As fair organisers celebrate its recent listing in the “Global Top 100 Trade Shows 2020”, preparations for Music China, Asia’s largest trade fair for musical instruments, continue in full swing. Opening from 28 to 31 October 2020, the 19th edition of the show has attracted a large contingent of international brands, largely represented by their local sales offices due to travel restrictions.

8 Sep 2020

Music China to reunite and revive the musical instruments industry

Following a challenging year, exhibitors are keenly looking ahead to Music China – a place where they can reconnect face to face with industry peers, showcase their instruments and explore new business opportunities. Many renowned brands have confirmed their participation at the fair, which takes place from 28 to 31 October at the Shanghai New International Expo Centre. More than a dozen German companies already confirmed their participation as part of a German pavilion supported by the German Federal Ministry for Economic Affairs and Energy, while numerous Italian companies are among an international contingent that have shown high intention to exhibit at this year’s show.

17 Jun 2020

Music China to return as the ideal platform to boost business in the 4th quarter of the year

The 2020 edition of Music China will take place from 28 to 31 October at the Shanghai New International Expo Centre. With the ease of anti-coronavirus measures in many parts of the world, businesses across a wide variety of sectors are targeting a resumption of normal economic activities. Music China, Asia’s largest trade fair for musical instruments, will be the last major event of its kind for the last quarter of 2020. A number of the world’s renowned brands have already confirmed their participation at this October’s event, which is expected to play an important role in pulling manufacturers, suppliers, agents, buyers and music enthusiasts back together, to do business and mingle in one of the world’s most vibrant commercial hubs – Shanghai.

21 Oct 2019

Increased demand for music education during 18th edition of Music China

This year’s Music China was one for the books. It was the biggest edition so far, with 13 exhibition halls and more participating brands than ever before. 2,414 suppliers gathered on the fairground in the Shanghai New International Expo Centre and made it happen, while connecting to 122,519 visitors (an 11% increase compared to 2018, with 110,381 visitors). The organisers noted a clear increase in the interest for the music education category, with a number of new exhibitors from this industry segment joining the fair. Feedback from both sides was positive throughout the four exhibition days and visitors and exhibitors agreed on the fact that the quality of the show exceeded expectations. The events of this year’s fringe programme were received with a lot of enthusiasm, as they were able to build a bridge between knowledge, practical skills and not to forget: fun. Music lovers and industry professionals, the majority of the audience belonging to both categories, enjoyed the many live shows that took place from 10 to 13 October 2019.

10 Oct 2019

Music China ready to open doors and kick off biggest edition so far

The 2019 edition of Music China is ready to be set in motion! The registration area at the Shanghai New International Expo Centre will be buzzing with excitement as visitors make their way to the fairground. Over 2,400 suppliers from 34 countries and regions are waiting to welcome them to yet another four days dedicated to the MI industry. This year’s product range will cover the entire supply chain and the 13 exhibition halls and two outdoor exhibition tents will be filled with every possible type of musical instrument. Buyers, industry professionals, musicians and music lovers will be able to find everything from electric to acoustic over woodwind and percussion instruments. There will also be ample offer for those interested in accessories, sheet music and music education. This year’s fringe programme will have something in store for each visitor that wants to know more about what is driving the industry. And let’s not forget the many live performances that will boost the atmosphere during four days of music celebration.

20 Sep 2019

2019 edition of Music China pulls out all the stops with a well-rounded fringe programme

In less than one month, the fairground at the Shanghai New International Expo Centre will open its doors to kick off the 18th edition of Music China. Visitors and exhibitors from all over the world will gather inside the 13 exhibition halls for four days dedicated to everything that has to do with music. The product range will cover the full musical instruments supply chain, and domestic and international brands will be side by side to connect to about 110,000 expected visitors. Next to the many live shows and events, Music China will once again organise a number of workshops and courses as part of its fringe programme.

16 Aug 2019

Music China provides multifunctional platform for Chinese and international brands

Music China is drawing closer and as the exhibition space fills up, the show looks forward to welcoming both exhibitors and visitors to the fairground at the Shanghai New International Expo Centre from 10 to 13 October. The 2019 edition promises to deliver yet again with 13 exhibition halls, over 2,300 domestic and international manufacturers, brands and suppliers, and more than 1,000 live performances and events. In an ever-evolving industry, Music China aims to be a multifunctional platform that allows professionals to connect with each other and stay ahead of the changes that disrupt the market.

29 Mar 2019

Music China 2019 to combat slower economy by facilitating music trade on a bigger scale

While China continues to fight back against its slowing economy with significant tax cuts and ambitious growth targets, a number of the country’s markets are still drawing more and more interest and investment from overseas – none more so than in the world of musical instrument (MI) trade.

22 Oct 2018

Converging business, education, culture and fun – a review of Music China 2018

The effervescence running through the halls was almost as amplified as the continuous buzz of instrument playing and live performances at Music China 2018, as the event closed its doors on another successful edition last week. A sense of satisfaction and enjoyment was shared by participants across the entire spectrum of the MI industry, who turned out in record numbers at the SNIEC in Shanghai once again.

10 Oct 2018

Global MI industry plugs into Music China as it opens for eagerly awaited 2018 edition

The time has finally come for Music China 2018 to welcome the world of musical instruments to the SNIEC in Shanghai. For the next four days, a total of 2,252 suppliers from over 30 countries and regions will converge across 138,000 sqm in 12 halls, where it’s estimated that more than 100,000 visitors will cross paths with one another. Right now, all eyes are on the largest MI trade fair in Asia, as the show is placed under an international spotlight once more.

5 Oct 2018

Fringe events and live performances create buzz ahead of Music China 2018

Music China 2018 is edging nearer and nearer, and anticipation is building for some of the show’s acclaimed fringe events on offer this year. With over 1,000 individual events and live performances taking place during the show, a number of music education events will once again be on offer under the NAMM umbrella, including the highly anticipated “NAMM CMIA Industry Forum” and the “NAMM University Course” sessions. To add to this, the upcoming show will welcome the “Care for Autism” charity project, with a children’s concert taking place to raise funds for a local autism organisation.

31 Aug 2018

Education aspects of Music China 2018 demonstrate the country’s appetite for music culture

Did you know that the number of school children learning to play the piano in China is claimed to be no fewer than 60 million? Put into context, that’s the entire population of Italy, young and old. Add to this the myriad of instruments that are being taught at a high level across the entire country, and it’s clear to see how much of an influence music culture has on peoples’ lives in China. From the perspective of upcoming trade show Music China, which takes place from 10 – 13 October, this sheer dominance of music education can only yield positive results for an industry which is competing on a global scale like never before.

28 Mar 2018

Music China expands to 12 halls ahead of 2018 edition as MI imports and sales continue to grow

This October, a whole host of musical instrument industry players, including suppliers, dealers, distributors and music enthusiasts from all corners of the global industry, will converge in Shanghai once again to enjoy the business opportunities and music inspirations on offer at Music China. The 2018 fair will take place from 10 – 13 October in Shanghai New International Expo Centre in China.

30 Oct 2017

Music China 2017 gathers a record 105,125 visitors from around the world

Yet more record breaking figures from the most recent edition of Music China are a testament to Asia’s thriving musical instrument and music education markets, with a total of 105,125 visitors (2016: 90,125) from 86 countries and regions converging for the 2017 show this month, which is a 16.6% increase on last year. Held at the Shanghai New International Expo Centre, music lovers from all corners of the industry had the opportunity to discover strong displays of product innovation, business opportunities, live music performances and educational seminars.

9 Oct 2017

Leading musical instrument brands prepare to take centre stage at upcoming Music China 2017

The musical instrument industry’s biggest players are preparing for the opening of this year’s record breaking Music China. Now in its 16th year, a total of 2,135 exhibitors from 30 countries and regions will gather in 125,000 sqm of exhibition space, making this the largest ever edition of the fair.

26 Sep 2017

Expansive fringe events at Music China look to nurture business strategies and support music culture

Dedicated to providing the musical instrument industry with invaluable opportunities for business networking, music education and appreciation, Music China 2017 will take place from 11 – 14 October 2017. Held at the Shanghai New International Expo Centre, the fair will present a broad range of concurrent events and music celebrations. More than 1000 indoor and outdoor live shows, forums, workshops and master classes will light up the exhibition halls and outdoor areas during the course of the four-day show.

25 Jul 2017

Crowdfunding project innovators Cyberstep to showcase new portable music production device KDJ-ONE at Music China 2017

With Music China being renowned for providing visitors and exhibitors with a constant source of inspiration and innovation, this year’s edition is no exception. Take for example CyberStep, a Japanese company which has had its idea converted into reality with the help of crowdfunding platform Kickstarter. The company will demonstrate its newly-developed all-in-one music production device KDJ-One at October’s Music China 2017. The fair will be the very first time the company has stocks ready to sell.

31 May 2017

Music China 2017 expands scale with over 90% of booth space already booked

Music China, Asia’s prominent music trade event, is set to take place from 11 – 14 October 2017 at the Shanghai New International Expo Centre. Benefiting from China’s promising MI market, the 2017 show is expected to exceed last year’s scale and expands to 11 halls covering 125,000 sqm of exhibition space (2016: 112,000 sqm in 10 halls). With full support from the global music industry, over 90% of exhibition space has been reserved to date.

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