21 Oct 2019
Increased demand for music education during 18th edition of Music China
This year’s Music China was one for the books. It was the biggest edition so far, with 13 exhibition halls and more participating brands than ever before. 2,414 suppliers gathered on the fairground in the Shanghai New International Expo Centre and made it happen, while connecting to 122,519 visitors (an 11% increase compared to 2018, with 110,381 visitors). The organisers noted a clear increase in the interest for the music education category, with a number of new exhibitors from this industry segment joining the fair. Feedback from both sides was positive throughout the four exhibition days and visitors and exhibitors agreed on the fact that the quality of the show exceeded expectations. The events of this year’s fringe programme were received with a lot of enthusiasm, as they were able to build a bridge between knowledge, practical skills and not to forget: fun. Music lovers and industry professionals, the majority of the audience belonging to both categories, enjoyed the many live shows that took place from 10 to 13 October 2019.