Industry Forum
It is tailor-made for industry dealers and retailers, addressing today’s best practice for MI industry and latest technologies that can be utilized in customers networking, trade and public, as well as the approach to collaborative music learning.
Date: 28 October 2026 (Wednesday)
Time: 14:00 - 16:30
Venue: Meeting Room E1-M16
Industry Forum
| Time | Speaker |
|---|---|
| 14:00 - 14:10 | Sun Ruiyong President of China Musical Instrument Association (CMIA) |
| John Mlynczak President & CEO of NAMM (Video) |
|
| 14:10 – 16:30 | Sun Ruiyong President of China Musical Instrument Association (CMIA) |
| Jake Connolly Secretary of the NAMM Board of Directors |
|
| Steven Greenall Representative of the European Sound Makers (ESM) & the Music Industries Association (MIA, UK) |
|
| Daniel Neves Representative of Brazilian Musical Instrument Industry Association (ANAFIMA) & Editor-in-Chief of Música & Mercado Magazine |
|
| Alex Masso Representative of Australian Music Association (AMA) |
|
| Maitreyawira Aryanathan Cendrawan Representative from Indonesia |
Industry Courses
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The highly acclaimed Industry Forum and Courses will return, offering you a chance to completely revamp your business with the best market strategies from industry leaders and CEOs.
How to ...... sessions (I)
- Date: 29 October 2026 (Thursday)
- Time: 13:00 - 17:00
- Venue: Meeting Room E1-M15
How to ...... sessions (II)
- Date: 30 October 2026 (Friday)
- Time: 12:30 - 17:00
- Venue: Meeting Room E1-M15
How to ...... sessions (I)
How to ...... sessions (II)
| Time | Topic | Speaker |
|---|---|---|
| 13:00 - 14:00 | Practical Playbooks for Music Retailers’ Cultural-Tourism Events | Mr. Ma Jinqi Chairman of Qinghai Clay deman Music Education Equipment Sales Co., Ltd. Founder of Xining Urban Culture Lounge / Classical Piano Museum |
| 14:00 - 15:00 | How the Music Retailers Rebuild Profit Models with Data | Mr. Ma Jinqi Chairman of Qinghai Clay deman Music Education Equipment Sales Co., Ltd. Founder of Xining Urban Culture Lounge / Classical Piano Museum |
| 15:00 - 16:00 | Stimulating the Music Industry : how the one person company (OPC) model drives growth at minimal costs and maximum efficiency | Dr. Wu Yulong President, Lianhuashan International Avatar Economy Research Institute Chairman, Hong Kong Education Promotion Association - OPC committee Chairman, Wuhan Lilosoft Co., Ltd |
| 16:00 - 17:00 | 2026 eBay Platform Overview & Policy Updates | Mr. Stephen Hu eBay Shanghai Region BD Manager |
| 2026 eBay Musical Instrument Focus Categories | Mr. Maso Chang eBay Category Manager, Cross-Border Trade Division |
2026 Forum on Music, AI and Health
With the core theme of "Music, Intelligence, and Healing," it aims to explore cutting-edge technologies and solutions, delving deeply into how intelligent technology can integrate with the field of mental health to promote the physical and mental well-being of humanity.
Date: 30 October 2026 (Friday)
Time: Full day
Venue: Meeting Room E1-M16
Music and Wellness+
Date: 28 - 31 October 2026 (Wednesday - Saturday)
Time: Full day
Venue: Meeting Room E3-M23
Music and Education+
Date: 28 - 31 October 2026 (Wednesday - Saturday)
Time: Full day
Venue: Meeting Room E4-M27
Advanced Piano Tuning Training Seminar
Elevate the craft with world-class technicians at the Advanced Piano Tuning Training Seminar. Discover high-level tuning secrets, hands-on acoustic maintenance techniques, and insider industry standards in today's music market
Date: 30 October 2026 (Wednesday)
Time: Full Day
Venue: Meeting Room E2-M17
Advanced Piano Tuning Training Seminar
| Time | Topic | Speaker |
|---|---|---|
| 09:30 - 11:00 | Innovation and Application of Keyboard Regulation for Grand Pianos | Mr. Peng Pai Vice Director of the Piano Tuners Branch, CMIA National First-Class Senior Technician Chief Piano Tuner of The Tianjin Juilliard School (RPT) |
| 11:00 - 12:30 | Techniques for Rapid and Stable Improvement of Whole-Piano Tuning Accuracy | Mr. Guan Yong Vice Director of the Piano Tuners Branch, CMIA National First-Class Piano Tuner Director of the Piano Tuning Professional Committee of Tianjin Musicians Association |
| 13:30 - 15:00 | Rapid Preparation of a Piano to Concert Performance Standard | Ms. Hiroko Esaki Senior Manager, Piano Service Section, Customer Service Department, Yamaha Music & Electronics (China) Co., Ltd. |
| 15:15 - 17:00 | Enlarged Meeting of the Piano Tuners Committee | |
Master Classes (Conducted in Chinese)
Variety of seminars in different topics will be presented by industry leaders and professors.
Date: 28 - 30 October 2026 (Wednesday - Friday)
Time: Full Day
Venue: Meeting Room E2-M19
Master Class
| Date | Time | Topic | Speaker |
|---|---|---|---|
| 28. 10. 26 | 14:00 - 15:30 | Overall Coordination, Content Planning and Experience Inheritance of Concert Events — A Case Study of Small-Scale Concerts | Yves Henry President of the Nohant Chopin Festival Director of the International Chopin Pleyel Competition at Nohant Professor at the Paris Conservatory (Conservatoire National Supérieur de Musique et de Danse de Paris) |
| 28. 10. 26 | 15:45 - 17:00 | Liu Ziyu's New Album <Yu · See the East>: Traditional Roots and Contemporary Expression in the Works | Liu Ziyu Internationally Renowned Young Pianist Leading Figure of the New Generation of Chinese Pianists |
| 29. 10. 26 | 11:00 - 12:00 | The Speaking Cello: Li-Wei Qin — Performance, Interpretation & Sharing | Li-Wei Qin Renowned Cellist Professor at the Yong Siew Toh Conservatory of Music (YST), National University of Singapore Guest Professor in Chamber Music at the Royal Northern College of Music |
| 29. 10. 26 | 14:00 - 15:30 | Strings of a Thousand Years: Literati Elegance and Aesthetic Implication in Silk & Bamboo Performance | Wu Yuxia Renowned Pipa Performer Member of the Creation Committee of the Chinese National Academy of Arts Doctoral Supervisor; First-Class Performer |
| 30. 10. 26 | 10:30 - 12:00 | From “Knowing How to Play” to “Knowing How to Think” — Liu Xiao Violin Teaching Workshop | Liu Xiao Renowned Violinist Professor and Doctoral Supervisor, Central Conservatory of Music |
| 30. 10. 26 | 14:00 - 15:00 | Inspiration and Context of Contemporary Chinese Jazz Composition: A Discussion Inspired by <Kind of…> | Li Xiaochuan Jazz Trumpeter; Composer Director of the Jazz Teaching and Research Office, Department of Modern Instruments and Percussion, Shanghai Conservatory of Music |
| 30. 10. 26 | 15:30 - 16:30 | Live Sharing Session by a German Jazz Drum Master | Wolfgang Haffner Renowned Drummer and Composer Two-Time Winner of the ECHO Awards |
Music China Educational Programme
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Master classes and free classes on music education for kids, adults, amateurs and professinals. Come and meet with masters, professional and musicans.
Music Trial Classes
- Date: 28 - 30 October 2026 (Wednesday - Friday)
- Time: Full Day
- Venue: Meeting Room E3-M24
2026 Music China・ People's Music Publishing House Lecture Series
Date：29. 10. 2026
Time：10:30 - 12:30
Venue：E2-M17 會議室
Speaker：Hewei
CEO and Artistic Director of Tianjin Juilliard
2026 Music China Music Industry Talent Matchmaking Session
Date：30. 10. 2026
Time：13:30-15:30
Venue：Booth W4A88 VIP Buyer Meeting Area
*Updated as of 16 October 2026, more information will be updated soon.
Schedule is subject to change without prior notice.
