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Pre-register for Music China NOW!

Let’s connect visiting manufacturers, dealers, and music lovers with potential business partners from China and beyond!

Admission

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Educational & networking events

Industry Forum & courses

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It is tailor-made for industry dealers and retailers, addressing today’s best practice for MI industry and latest technologies that can be utilized in customers networking, trade and public, as well as the approach to collaborative music learning.

Date:22 Oct 2025 (Wednesday)
Time:14:00 - 16:00
Venue:Meeting Room E1-M16 

Keynote Speech 

Speaker Title Topic
Mr. Wang Shicheng Deputy Party Secretary of China National Light Industry Council, President of China Musical Instrument Association Analysis of the Chinese Musical Instrument Market
Mr. John Mlynczak  President and CEO of NAMM Current State of the International and U.S. MI industry, Key Challenges and Future Outlook

Panel Discussion 

Moderator Title Topic
Mr. Liu Yong Secretary General of the China Musical Instrument Association Trends, Prospects, and Breakthroughs: Shaping the New Future of the MI Industry
Speaker  Title
Mr. Jiang Siwen Vice President of the Wind Music Committee of the China Musical Instrument Association
Mr. Zhou Li General Manager of Shanghai No.1 National Musical Instruments Co., Ltd.
Ms. Xie Lulu Founder and CEO of Robkoo Information & Technologies Co., Ltd.
Mr. Wang He Senior Art and Design Engineer/Master's Supervisor, Senior Industrial Designer

How to …… sessions (I)
Date:23 Oct 2024 (Thursday)
Time:13:00 - 17:00
Venue:Meeting Room E1-M15 

Time Speaker Topic 
13:00 - 14:00 Mr. Qin Chuan
Founder of Hebei Qinchuan Musical Instruments Education
Industrial Upgrading Fuels Sustained Growth in Music Education
14:00 - 15:00 Mr. Zhao Ping
Chairman of Ringway Tech.(Jiangsu)
Navigating Major Disruptions: Strategies for Survival and Transformation — A Forum on Upgrading and Transforming Music Institutions
Mr. Yang Ming
Deputy Secretary General of the Musical Instrument Dealers Branch of the China Musical Instrument Association
Mr. Jia JianweiDeputy Secretary General of the Music Retailers Branch of the China Musical Instrument Association
Mr. Lian Pengli
Chairman of Zhizhou (Zhejiang) Musical Instruments Co., Ltd.
15:00 - 16:00 Mr. Tang Jing
Chairman of Hunan Longhun Education Group, Vice Chairman of the Music Education Subcommittee of the China Musical Instruments Association
Analysis of the Development Model of the Arts Education Industry in Schools
16:00 - 17:00 Ms. Chen Youyou
Chairman of Super Passionate Culture, Former President of Bilibili Esports Company
Breaking Boundaries: How Great Content Revitalizes Offline Consumption Models in Music Education
Mr. Ma Yongkang
Founder of Ma Yongkang Guitar Studio, Specially Appointed Instructor Trainer for the Ministry of Culture and Tourism of China

How to …… sessions (II)
Date:24 Oct 2025 (Friday)
Time:13:00 - 17:00
Venue: Meeting Room E1-M15

Time Speaker Topic
13:30 – 14:30 Mr. Hu Tao
Electronic Wind Instrument Instructor, Council Member of the Zhuhai Musicians Association
Opportunities and Operational Strategies in the Electronic Wind Instrument Teaching Market
14:30 – 16:00 Mr. Chen Yapeng
Co-founder of Muyan Culture, Co-founder of Shanghai Shangyin Music Shops
How Music Teachers Can Live in the Present and Navigate the AI Era
Mr. Lv Dong
Co-founder of Music Business Report, Partner at Music Store Business School
Use AI to Build an “Irreplaceable Personal Brand” That Attracts Students
Ms. Yin Baoxia
Founder of Linfen Ouge Art Center
The Music Principal's Survival Breakthrough: 3 Strategies to Build an Unparalleled, Overflowing Student Pool
16:00 – 17:00 Ray Williams AI 2.0: Breaking Through to a New Future
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The highly acclaimed Industry Forum and Courses will return, offering you a chance to completely revamp your business with the best market strategies from industry leaders and CEOs.

 

Advanced Piano Tuning Training Seminar

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Date: 24 Oct 2025 (Friday)
Time: Full day
Venue: Meeting Room E2-M17

Master Classes

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Variety of seminars in different topics will be presented by industry leaders and professors.

 

Date 22 - 24 Oct 2025
(Wednesday - Friday)
Time Full day
Venue  Meeting Room E2-M19

Music China Educational Programme

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Master classes and free classes on music education for kids, adults, amateurs and professinals. Come and meet with masters, professional and musicans.

 

  Music Education Master Classes Music Trial Classes
Date 22 - 24 Oct 2025
(Wednesday - Friday)
22 - 24 Oct 2025
(Wednesday - Saturday)
Time Full day Full day
Venue Meeting Room W2-M9
Meeting Room E3-M24

2025 Global Forum on Music, AI and Health

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With the core theme of "Music, Intelligence, and Healing," it aims to explore cutting-edge technologies and solutions, delving deeply into how intelligent technology can integrate with the field of mental health to promote the physical and mental well-being of humanity.

Date: 24 Oct 2025 (Friday)
Time: Full day
Venue: Meeting Room E1-M16

Music China Academy:Historical ABRSM Higher Grade Repertoire Lecture

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Internationally renowned pianist and musicologist Ernest So, with his profound experience in piano performance and music education, will share insights from a professional perspective.

Date: 22 Oct 2025 (Wednesday)
Time: 09:30 - 11:30, 12:30 - 14:30
Venue: Meeting Room W2-M2

(Paid Event)

 

Buyers Briefing Session

Date: 22 Oct 2025 (Wednesday)
Time: 15:00 - 17:00
Venue: Meeting Room W2-M2

Renyin Music Lecture Hall

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Date: 22 - 23 Oct 2025 (Wednesday - Thursday)
Time: Full day
Venue: Meeting Room E2-M17

*Updated as of 2 Oct 2025, more information will be updated soon.
  Schedule is subject to change without prior notice.