Industry Forum & courses
It is tailor-made for industry dealers and retailers, addressing today’s best practice for MI industry and latest technologies that can be utilized in customers networking, trade and public, as well as the approach to collaborative music learning.
Industry Forum
Date：22 Oct 2025 (Wednesday)
Time：14:00 - 16:00
Venue：Meeting Room E1-M16
Keynote Speech
| Speaker | Title | Topic |
| Mr. Wang Shicheng | Deputy Party Secretary of China National Light Industry Council, President of China Musical Instrument Association | Analysis of the Chinese Musical Instrument Market |
| Mr. John Mlynczak | President and CEO of NAMM | Current State of the International and U.S. MI industry, Key Challenges and Future Outlook |
Panel Discussion
| Moderator | Title | Topic |
| Mr. Liu Yong | Secretary General of the China Musical Instrument Association | Trends, Prospects, and Breakthroughs: Shaping the New Future of the MI Industry |
| Speaker | Title |
| Mr. Jiang Siwen | Vice President of the Wind Music Committee of the China Musical Instrument Association |
| Mr. Zhou Li | General Manager of Shanghai No.1 National Musical Instruments Co., Ltd. |
| Ms. Xie Lulu | Founder and CEO of Robkoo Information & Technologies Co., Ltd. |
| Mr. Wang He | Senior Art and Design Engineer/Master's Supervisor, Senior Industrial Designer |
Industry Courses
How to …… sessions (I)
Date：23 Oct 2024 (Thursday)
Time：13:00 - 17:00
Venue：Meeting Room E1-M15
| Time | Speaker | Topic |
| 13:00 - 14:00 | Mr. Qin Chuan Founder of Hebei Qinchuan Musical Instruments Education |
Industrial Upgrading Fuels Sustained Growth in Music Education |
| 14:00 - 15:00 | Mr. Zhao Ping Chairman of Ringway Tech.(Jiangsu) |
Navigating Major Disruptions: Strategies for Survival and Transformation — A Forum on Upgrading and Transforming Music Institutions |
| Mr. Yang Ming Deputy Secretary General of the Musical Instrument Dealers Branch of the China Musical Instrument Association |
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| Mr. Jia JianweiDeputy Secretary General of the Music Retailers Branch of the China Musical Instrument Association | ||
| Mr. Lian Pengli Chairman of Zhizhou (Zhejiang) Musical Instruments Co., Ltd. |
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| 15:00 - 16:00 | Mr. Tang Jing Chairman of Hunan Longhun Education Group, Vice Chairman of the Music Education Subcommittee of the China Musical Instruments Association |
Analysis of the Development Model of the Arts Education Industry in Schools |
| 16:00 - 17:00 | Ms. Chen Youyou Chairman of Super Passionate Culture, Former President of Bilibili Esports Company |
Breaking Boundaries: How Great Content Revitalizes Offline Consumption Models in Music Education |
| Mr. Ma Yongkang Founder of Ma Yongkang Guitar Studio, Specially Appointed Instructor Trainer for the Ministry of Culture and Tourism of China |
How to …… sessions (II)
Date：24 Oct 2025 (Friday)
Time：13:00 - 17:00
Venue： Meeting Room E1-M15
| Time | Speaker | Topic |
| 13:30 – 14:30 | Mr. Hu Tao Electronic Wind Instrument Instructor, Council Member of the Zhuhai Musicians Association |
Opportunities and Operational Strategies in the Electronic Wind Instrument Teaching Market |
| 14:30 – 16:00 | Mr. Chen Yapeng Co-founder of Muyan Culture, Co-founder of Shanghai Shangyin Music Shops |
How Music Teachers Can Live in the Present and Navigate the AI Era |
| Mr. Lv Dong Co-founder of Music Business Report, Partner at Music Store Business School |
Use AI to Build an “Irreplaceable Personal Brand” That Attracts Students | |
| Ms. Yin Baoxia Founder of Linfen Ouge Art Center |
The Music Principal's Survival Breakthrough: 3 Strategies to Build an Unparalleled, Overflowing Student Pool | |
| 16:00 – 17:00 | Ray Williams | AI 2.0: Breaking Through to a New Future |
The highly acclaimed Industry Forum and Courses will return, offering you a chance to completely revamp your business with the best market strategies from industry leaders and CEOs.
Advanced Piano Tuning Training Seminar
Date: 24 Oct 2025 (Friday)
Time: Full day
Venue: Meeting Room E2-M17
Master Classes
Variety of seminars in different topics will be presented by industry leaders and professors.
| Date | 22 - 24 Oct 2025 (Wednesday - Friday) |
| Time | Full day |
| Venue | Meeting Room E2-M19 |
Music China Educational Programme
Master classes and free classes on music education for kids, adults, amateurs and professinals. Come and meet with masters, professional and musicans.
| Music Education Master Classes | Music Trial Classes | |
| Date | 22 - 24 Oct 2025 (Wednesday - Friday) |
22 - 24 Oct 2025 (Wednesday - Saturday) |
| Time | Full day | Full day |
| Venue | Meeting Room W2-M9 |
Meeting Room E3-M24 |
2025 Global Forum on Music, AI and Health
With the core theme of "Music, Intelligence, and Healing," it aims to explore cutting-edge technologies and solutions, delving deeply into how intelligent technology can integrate with the field of mental health to promote the physical and mental well-being of humanity.
Date: 24 Oct 2025 (Friday)
Time: Full day
Venue: Meeting Room E1-M16
Music China Academy：Historical ABRSM Higher Grade Repertoire Lecture
Internationally renowned pianist and musicologist Ernest So, with his profound experience in piano performance and music education, will share insights from a professional perspective.
Date: 22 Oct 2025 (Wednesday)
Time: 09:30 - 11:30, 12:30 - 14:30
Venue: Meeting Room W2-M2
(Paid Event)
Buyers Briefing Session
Date: 22 Oct 2025 (Wednesday)
Time: 15:00 - 17:00
Venue: Meeting Room W2-M2
Renyin Music Lecture Hall
Date: 22 - 23 Oct 2025 (Wednesday - Thursday)
Time: Full day
Venue: Meeting Room E2-M17
*Updated as of 2 Oct 2025, more information will be updated soon.
Schedule is subject to change without prior notice.
