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Press releases of Music China ALL PRESS RELEASES
Renowned brands look forward to this month’s Music China
As fair organisers celebrate its recent listing in the “Global Top 100 Trade Shows 2020”, preparations for Music China, Asia’s largest trade fair for musical instruments, continue in full swing. Opening from 28 to 31 October 2020, the 19th edition of the show has attracted a large contingent of international brands, largely represented by their local sales offices due to travel restrictions.
Music China to reunite and revive the musical instruments industry
Following a challenging year, exhibitors are keenly looking ahead to Music China – a place where they can reconnect face to face with industry peers, showcase their instruments and explore new business opportunities. Many renowned brands have confirmed their participation at the fair, which takes place from 28 to 31 October at the Shanghai New International Expo Centre. More than a dozen German companies already confirmed their participation as part of a German pavilion supported by the German Federal Ministry for Economic Affairs and Energy, while numerous Italian companies are among an international contingent that have shown high intention to exhibit at this year’s show.
Music China to return as the ideal platform to boost business in the 4th quarter of the year
The 2020 edition of Music China will take place from 28 to 31 October at the Shanghai New International Expo Centre. With the ease of anti-coronavirus measures in many parts of the world, businesses across a wide variety of sectors are targeting a resumption of normal economic activities. Music China, Asia’s largest trade fair for musical instruments, will be the last major event of its kind for the last quarter of 2020. A number of the world’s renowned brands have already confirmed their participation at this October’s event, which is expected to play an important role in pulling manufacturers, suppliers, agents, buyers and music enthusiasts back together, to do business and mingle in one of the world’s most vibrant commercial hubs – Shanghai.
Increased demand for music education during 18th edition of Music China
This year’s Music China was one for the books. It was the biggest edition so far, with 13 exhibition halls and more participating brands than ever before. 2,414 suppliers gathered on the fairground in the Shanghai New International Expo Centre and made it happen, while connecting to 122,519 visitors (an 11% increase compared to 2018, with 110,381 visitors). The organisers noted a clear increase in the interest for the music education category, with a number of new exhibitors from this industry segment joining the fair. Feedback from both sides was positive throughout the four exhibition days and visitors and exhibitors agreed on the fact that the quality of the show exceeded expectations. The events of this year’s fringe programme were received with a lot of enthusiasm, as they were able to build a bridge between knowledge, practical skills and not to forget: fun. Music lovers and industry professionals, the majority of the audience belonging to both categories, enjoyed the many live shows that took place from 10 to 13 October 2019.
Music China ready to open doors and kick off biggest edition so far
The 2019 edition of Music China is ready to be set in motion! The registration area at the Shanghai New International Expo Centre will be buzzing with excitement as visitors make their way to the fairground. Over 2,400 suppliers from 34 countries and regions are waiting to welcome them to yet another four days dedicated to the MI industry. This year’s product range will cover the entire supply chain and the 13 exhibition halls and two outdoor exhibition tents will be filled with every possible type of musical instrument. Buyers, industry professionals, musicians and music lovers will be able to find everything from electric to acoustic over woodwind and percussion instruments. There will also be ample offer for those interested in accessories, sheet music and music education. This year’s fringe programme will have something in store for each visitor that wants to know more about what is driving the industry. And let’s not forget the many live performances that will boost the atmosphere during four days of music celebration.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
- Music China Floorplan (jpg, 3 MB)
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Ms Rachel Leung
Phone +852 2230 9297
Fax +852 2598 7919