Skip
Visitor pre-registration is now live!

Pre-register now to claim your free admission pass.

Music China Educational Program

World-class music masters, musicians, and representatives from music education and training institutions gather to engage, interact, and share the latest teaching and operational models, as well as educational philosophies.

Music Trial Classes

Date: 28 - 30. 10. 2026
Time:Full Day
Venue:E3-M24 會議室

Time Topic Speaker
13:30 - 14:15 Art Education & Training: The Second Half — From Involutionary Teaching to a Hundred-Billion-Yuan Study-Tour Track Li Shiwei
Director of Art Practice Teaching & Research Office, School of Music, Liaoning Normal University;
Standing Director of the Percussion Society of China Musicians Association
14:30 - 15:15 Trinity College London's International Qualifications for Classical and Rock Music: Empowering Institutions' Branding & Core Competitiveness Kate Proudlove 
Lead Senior Examiner
Roger Fong
Music Business Support Manager
15:30 - 16:15 Breaking Through and Reconstructing: From the Classroom to the Industry — Exploration and Practice of the Full-Chain Industry of the School of Pop Music Industry, Huanghe University of Science and Technology Wang Shaofeng
Executive Vice President, School of Pop Music Industry, Huanghe University of Science and Technology
16:20 - 17:00 In the AI Era, How Music Stores Break Through and Transform with Data  Jia Jianwei
Deputy Secretary-General of the Professional Committee of the Music Education & Music Retailers, CMIA
Co-founder of ENJOY Technology

Time Topic Speaker
10:30 - 11:15 “Software-Hardware Integration + Ecosystem Empowerment”: A New Industry Paradigm from Teaching Tools to Growth Engines — How Intelligent Music Education Helps Drum Training Institutions Break the Revenue Bottleneck  Sun Chenkang
General Manager of LOL Music Education; Founder of YinLangYueDong Art Center
11:30 - 12:15 Rockschool New Syllabuses Launch Tim Bennett Hart
Chief Executive Officer, RSL Awards Ltd. (Rockschool), UK
13:30 - 14:15 Data-Driven, Lightweight Symbiosis: Breaking the Music Industry Cycle Through the S2B2C Model Mr. Luo Qizhong
Founder of  Xuancai (Shanghai) Culture Communication Co., Ltd.
14:30 - 15:15 How a Composition & Arrangement Course Truly Take Root in a Music Institution? Three Years of Practice Review and Cooperation Sharing of the New Sound System Mr. Li Yongbin
Founder of Behinders
Founder of the New Sound Composition & Arrangement System
15:30 - 16:15 "Play with Instruments" Creativity Enhancement & Teaching Lab – Accompanied by Instruments, Integrating Body, Play and Improvisational Interaction to Awaken Creativity through Participatory Music Activities Uirá Kuhlmann
Renowned Brazilian Music Educator and Seasoned Practitioner of the Orff Approach 
16:20 - 17:00 From Performance to Craft: Exploring the Art and Market Path of China's High-End Handmade Guitars Gao Yi 
President of Shanghai Guitar Art Association; Top Domestic Handcrafted Guitar Luthier

Time Topic Guest
10:30 - 11:15 Digital Instrument Design and R&D in the Intelligent Era YK JIA
Design Director of MIDIPLUS, Longjian Group
Industry Mentor at Shanghai Conservatory of Music
Product Designer at Waves Audio
11:30 - 12:15 When Traditional Mortise-and-Tenon Meets CNC: Industrial Transformation and Modern Musical Instrument Manufacturing Integrating Chinese and Western CraftsmanshipJiaYiKe Mr. Liu Wenrong
Professor and Doctoral Supervisor
Member of the National Technical Committee on Musical Instrument Standardization
Director of the Musical Instrument Research Institute, Nanjing University of the Arts
Head of the Department of Intelligent Instrument Manufacturing
13:30 - 14:15 Bridge the Gap: How to Turn Recorder Students into Lifelong Band Musicians Ms. Brittany Bauman
Director of Music Education for Nuvo Instrumental and the Author of the WindStars Pre-Band Curriculum
14:30 - 15:15 Expert Talks: Mastering Accordions Zhong Kai
Associate Professor and Master's Supervisor, School of Music, Jiangsu Normal University
16:20-17:00 Original Music as the Primary Productivity of the Music Industry - Youth Music Creation Wu Yanhua
Director of the Youth Music Development Department, Taihe Music Group
Head of the Youth Music Label “RYE MUSIC”

Guest Speaker

Guest Details

10.28 Speakers

  • Director of Art Practice Teaching & Research Office, School of Music, Liaoning Normal University;
  • Standing Director of the Percussion Society of China Musicians Association
  • Lead Senior Examiner
  • Music Business Support Manager
  • Deputy Secretary-General of the Professional Committee of the Music Education & Music Retailers, CMIA
  • Co-founder of ENJOY Technology

10.29 Speakers

  • General Manager of LOL Music Education
  • Founder of YinLangYueDong Art Center
  • Chief Executive Officer, RSL Awards Ltd. (Rockschool), UK
  • Founder of  Xuancai (Shanghai) Culture Communication Co., Ltd.
  • Founder of Behinders
  • Founder of the New Sound Composition & Arrangement System
  • Renowned Brazilian Music Educator
    Seasoned Practitioner of the Orff Approach 
  • President of Shanghai Guitar Art Association
  • Top Domestic Handcrafted Guitar Luthier

10.30 Speaker

  • Design Director of MIDIPLUS, Longjian Group
  • Industry Mentor at Shanghai Conservatory of Music
  • Product Designer at Waves Audio
  • Professor and Doctoral Supervisor
  • Member of the National Technical Committee on Musical Instrument Standardization
  • Director of the Musical Instrument Research Institute, Nanjing University of the Arts
  • Head of the Department of Intelligent Instrument Manufacturing
  • Director of Music Education for Nuvo Instrumental
  • Author of the WindStars Pre-Band Curriculum
  • Associate Professor and Master's Supervisor, School of Music, Jiangsu Normal University
  • Director of the Youth Music Development Department, Taihe Music Group
  • Head of the Youth Music Label “RYE MUSIC”

*Updated as of 16 October 2026, more information will be updated soon.
Schedule is subject to change without prior notice.