13 – 16 October 2021 Shanghai, China More information

Music live shows & activities

Never-ending Music - Live shows


Top international and local stars and artists line-up to play non-stop. Raise your hands and clap along with the music!

Music Lab


Celebrity Interviews, Player Sharing, Product Road shows, etc.

Date: 28 – 31 Oct 2020
Venue: Booth W5A32

Music China New Product Global Launch

  First Launch of New products and On-site Release Ceremony Media Interviews New Product Display
Date   28 Oct 2020 28 – 29 Oct 2020 28 – 31 Oct 2020
Venue Booth W3D20 Booth W3D20 Booth W3D20

Guitar Theme Zone

Guided tour

Date: 28 – 31 Oct 2020

Venue: Booth W3A32

*Updated as of 15 Oct 2020, more information will be updated soon.
Schedule is subject to change without prior notice.