Never-ending Music - Live shows
Music X
Music China New Product Launch
Stringed Instrument Culture Series
Drum Circle
Reviving Ancient Melodies, Embracing Living Heritage—2nd Traditional Cultural Experience Festival
Activities for Elder Music Lovers
"The 16th Performance of "Shanghai Little Musicians" in 2026 AND Music Warms Our Heart –Care for Autism Charity Project"
Case & Paper Exchange (Internal Event)
Contact
Never-ending Music - Live shows
Top international and local stars and artists line-up to play non-stop. Raise your hands and clap along with the music!
Date: 28 - 31 October 2026
Time: Full day
Venue: Outdoor Stages S1, S2, S3
Music X
| Music X | Future Music Technology and International MIDI Technology Application and Development Forum | Global Tech Network | |
|---|---|---|---|
| Date | 28 - 31 October 2026 | 29 October 2026 | 28 October 2026 |
| Time | Full Day | 13:00 - 16:30 | 14:00 – 16:15 |
| Venue | Booth N2D62 | Meeting Room N2-M42 | Hall W1, Booth W1A01 & W1D01 |
Music X
28. 10. 26
| Time | Topic | Speaker |
|---|---|---|
| 11:30 – 11:50 | Far and Near in Music Recordings | Zhang Yilong Director of the Recording Department, Communication University of China Doctoral Supervisor, Director of China Audio Engineers Association |
| 12:00 – 12:20 | Software as Collaborator | Ray Williams Founder of International Music Software Trade Association Founder of Music Marketing Professor at York University |
| 13:00 – 13:50 | MIDI in Music Education: Launching the SAE Mexico and MIDI Association Coursera Specialization | Athan Billias MIDI Association Executive Board |
| Shi Muyang Entropy Music |
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| Wu Zhou Xinghai Conservatory of Music Founder & Chief Curator, Toyleader Label |
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| Shen Lin Head of Music Technology Department, College of Music, Shanghai Normal University |
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| 14:30 – 15:00 | 2026 MIDIPLUS New Product Launch Event | YK JIA Design Director, MIDIPLUS, Longjoin Group |
29. 10. 26
| Time | Topic | Speaker |
|---|---|---|
| 11:30 – 11:50 | Game Changing Music Accessibility Innovations: The Chinese Premiere of Breaking Barriers | Athan Billias MIDI Association Executive Board |
| Mike Kent MIDI Association Executive Board CSO of AmeNote |
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| Shi Muyang Entropy Music |
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| 12:00 – 12:20 | The bigger Stereo—Reflections on Immersive Orchestral Recordings | Zhu Shijia Professor and Doctoral Supervisor, Department of Music AI and Music Information Technology, Central Conservatory of Music |
| 12:30 – 12:50 | Exploring More Ways to Play a Synthesizer — ASM Leviasynth & Diosynth | Dominic Au Director of Product, ASM |
| Victoria Liu Product Manager, ASM |
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| 13:00 – 13:20 | Modern Location Recording Industry: Secure Stable Recording & AI-assisted Practices of Record Safer Pro | Dollar Zhang DaDao Audio |
| 14:00 - 14:20 | SOMA | Tim Kroker SOMA |
| 14:30 – 15:00 | Strandberg Boden Essential Trem Launch | Ola Strandberg Strandberg |
| 15:00 – 15:20 | Arturia New Release | Zoey Product Specialist of Arturia |
30. 10. 26
| Time | Topic | Speaker |
|---|---|---|
| 10:30 – 10:50 | MIDI 2.0 Beyond Notes: One Timeline for MIDI, Audio, Video and Notation | Mike Kent Secretary & MIDI 2.0 Working Group Chair, The MIDI Association, AmeNote |
| Andrew Mee Technical Standards Board Chair, The MIDI Association |
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| 時沐陽 Entropy Music |
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| 11:00 – 11:30 | AI Music: New Trends in 2026 | Muyang Shi Founder of XIAOXU MUSIC Studio |
| 11:30 – 11:50 | Theresyn | Nori Ubukata |
| 13:00 – 16:45 | To Be Confirmed | |
31. 10. 26
| Time | Topic | Speaker |
|---|---|---|
| 10:30 – 10:50 | To be confirmed | Andrew Mee Technical Standards Board Chair, The MIDI Association |
| Muyang Shi Entropy Music |
Future Music Technology and International MIDI Technology Application and Development Forum
| Item | Topic | Speaker |
|---|---|---|
| Keynote Speech | Development and Application of the International MIDI 2.0 Technical Standard | Athan Billias Executive Board Member of The MIDI Association |
| Mike Kent Chief Strategy Officer, AmeNote Inc. |
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| Andrew Mee Chair of Technical Standards Board, MIDI Association |
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| Lawrence T. Levine CEO of Horn.co |
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| Keynote Speech | Digital and Intelligent Inheritance of Traditional Chinese Music | Li Rongfeng Associate Professor and Doctoral Supervisor, Beijing University of Posts and Telecommunications |
| Keynote Speech | Musictech in Europe: Present & Future | Raul Rodrigues Co-founder of the Music Tech Europe Association CEO of Upbeat Studio |
| Keynote Speech | The Current State and Future Vision of Music Hardware and Interaction in the AI Era | Liu Jie Product Director, Hotone Audio Inc, Ltd. |
| Keynote Speech | Mechanisms and Clinical Practice of Multi-Modal Sound Therapy for Tinnitus Based on Music Carriers | Sun Zengjun General Manager of Shanghai Zhisheng Medical Technology Co., Ltd. |
| Keynote Speech | Next-Generation Instruments for AI: From Timbre Understanding to Performance Interaction and Hardware Control | Zhang Jiangnan Co-founder and CEO of Twiddle AI |
| Panel Discussion | An Open Discussion on the Future of Musical Instruments and Music Technology | Ge Xinghua General Manager of Medeli Electronics (Shanghai) Co., Ltd. |
| Chen Guobin Deputy General Manager, Ringway Electronics (Jiangsu) Co., Ltd |
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| Zhang Guangzhong Technical Director, Medeli Electronics (Shanghai) Co., Ltd. |
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| Cao Qiang Technical Deputy General Manager / CTO, Hotone Audio Inc, Ltd. |
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| Xie Lulu Founder and CEO of Robkoo Information &Technologies Co.,Ltd |
Global Tech Network
| Time | Topic | Speaker |
|---|---|---|
| 14:00 – 14:05 | Welcome Remarks | Mr. Zhang Jianfeng Assistant to Managing Partner, Plug and Play China |
| 14:05 – 14:20 | New Tech Horizons in the Experience Economy — Multisensory Integration | Ms. Xie Tianyuan Head of Brand Retail & Sustainability, Plug and Play China |
| 14:20 – 14:35 | Decoding the Supreme People's Court's Guidelines on AI Dispute Adjudication: How Musicians Protect Rights & Embrace New Industry Opportunities in the AI Era | Ms. Zhang Youyou Head of Public Affairs & Attorney-at-Law, The Bridge Law Firm |
| 14:40 – 16:00 (Topic Included) |
Pocket Music Keyboard — The Ultimate Portable Music Creation Tool | Dalun Co-Founder / Head of Commercialization, Cubyfun (Shenzhen) Technology Co., Ltd. |
| Mixed Reality-Based Virtual Musical Instrument Games & Piano Instruction | Lu Yao Founder, Music Equation |
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| Next-Generation AI Voice & Audio Intelligence System | Brenda Founder & CEO (Sonicite) |
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| Music Healing & Sleep Health Management | Liu Xiao CEO, Neuvera AI Music Therapy |
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| Creating Native New Instruments & Music Production Workflows in the AI Era | Zhang Jiangnan Founder & CEO, Twiddle AI |
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| Decoding Performance: Next-Generation Music Interaction with XR × AI | Sun Qifan CFO & Co-Founder, Shanghai Shiyan Technology Co., Ltd. (Eye Music) |
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| AI Spatial Audio & Audio Source Separation Creation Platform | Niu Conglin Marketing Manager, Shanghai Lingjing Acoustics Co., Ltd. |
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| Fitting Instruments in Your Pocket: Making Music as Fun and Engaging as Gaming | Cheng Yang CEO, Hangzhou Dianyin Education TechnologyCo., Ltd. (Fingersonic) |
|
| 16:00 – 16:15 | Networking Session | |
Music China New Product Launch
| First Launch of New Products and On-site Release Ceremony | Media Interviews & New Product Display | |
|---|---|---|
| Date | 28 October 2026 | 28 - 31 October 2026 |
| Time | 09:30 - 10:45 | Full Day |
Venue |
Outdoor Stage 1 (near Hall W1) |
Hall W1, Booth W1A01 & W1D01 New Product Launch & “Into the Music Tech Groove” Stage Area |
Stringed Instrument Culture Series
| Stringed Instruments Sound Evaluation sessions | Violin-making workshop |
Stringed Instrument Care & Repair Consultation Station | Stringed Masters’ Salon | |
|---|---|---|---|---|
| Date | 28 - 29 October 2026 |
28 - 31 October 2026 | 28 - 31 October 2026 | 28 - 31 October 2026 |
| Time | Refer to On-site schedule | 13:00 - 16:30 | 10:00-17:00 (28 - 30 Oct) 10:00-14:00 (31 Oct) |
Refer to Timetable below |
| Venue | Room W2-M9 | Booth W2C52 | Booth W1E48 | Booth W1E32 |
Violin-making workshop
| Date | Time | Topic | Guest |
|---|---|---|---|
| 28. 10. 26 | 10:30 - 12:30 | Carving of the Scroll | Zhu Weixian Violin Maker from Guangdong |
| 28. 10. 26 | 13:00 - 14:30 | The Archetypal Violins of Giuseppe Guarneri del Gesù | Florian Leonhard Violin Maker, Restorer, Expert & Consultant |
| 28. 10. 26 | 15:00 - 16:00 | The Art of String Instrument Set-up | Andrea Varazzani Master Violin Maker from Italy |
| 28. 10. 26 | 16:00 - 16:45 | Rivolta Century-old Sawmill, Dolomite Violin Forest & Timber Crisis | Master Violin Maker from Italy Rivolta |
| 29 10. 26 | 10:30 - 12:30 | Partial Antiquing Work : Patina Preparation and Application | Peng Chen Violin Maker from Shanghai |
| 29. 10. 26 | 13:00 - 14:30 | The Shoulder Button——When, Why & How to do it | Jens Gösta Johansson Italian bow maker |
| 29. 10. 26 | 15:00 - 16:30 | From Doming to Effe: Crafting and Studying the Violin's Key Structures | Nicholas Gamberini Master Violin Maker from Italy |
| 30. 10. 26 | 10:30-12:30 | English Bows, The Dodd Family, Tubbs Family, W.E. Hill and Sons | Tim Toft & Matthew Toft English Bow Specialist |
| 30. 10. 26 | 13:00-14:30 | How to Adjust and Fit the Tip on a Bow | Manuel Ruhlmann French Bow Maker |
| 31. 10. 26 | 10:30-12:30 | Application and Demonstration of Precision Milling Equipment for Bow Millimetre Grooving | Jiang Hongxin Violin Enthusiast and R&D Developer from Changzhou, Jiangsu |
Stringed Instrument Care & Repair Consultation Station
Maintenance and adjustment services will be provided, including bridge position adjustment, soundpost adjustment, tailpiece adjustment, peg waxing, fine-tuner lubrication, string cleaning and bow screw oiling
| Repairer | Description |
|---|---|
| Present in rotation; schedule to be confirmed | |
| Hao Taimin | Violin maker |
| Lin Wei | Bow maker |
| Liu Jinxin | Violin maker |
| Mo Wenhui | Violin maker |
| Wang Yuanfeng | Violin maker |
| Zhang Weitong | Violin maker |
Stringed Masters’ Salon
| Date | Time | Topic | Speaker |
|---|---|---|---|
| 28. 10. 26 | 15:30 – 16:30 | Application and Development of Carbon Fibre Materials in Stringed Instruments (Video Talk) | Jörg Kleinalstede Founder and Chairman of Mezzo-Forte Carbon Fibre GmbH |
| 29. 10. 26 | 10:30 – 12:00 | An Introduction to the Appreciation of Antique European Violins | Zhang Xian Stringed Instrument Art Scholar |
| 29. 10. 26 | 15:30 – 17:00 | To be Confirmed | Mr. Zheng Quan Chinese Master Violin Maker Professor at the Central Conservatory of Music Standing Committee Member of the International Society of Violin and Bow Makers |
| Elisa Scrollavezza Daughter of Renato Scrollavezza Founder of Scrollavezza & Zanrè String Workshop |
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| Simeone Morassi Son of Gio Batta Morassi Chairman of the Italian Luthiers Association (ALI) |
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| 30. 10. 26 | 10:30 – 12:00 | Principles of Sound Production of the Violin | Hua Tianreng Violin Maker Musician and Music Acoustics Expert Professor at the Shanghai Conservatory of Music |
| 30. 10. 26 | 16:00 – 17:00 | From Experience to Data: A Method for Measuring, Evaluating the Acoustic Performance of Violin Wood and Creating a Database | Zhang Suiyi Independent Developer, Founder of Cambrian Violin Studio, AI Education Researcher |
| 31. 10. 26 | 10:30 – 12:00 | “Showing” Master Class on Violin Sound | Xia Xiaocao Professor, Vice Dean and Artistic Director, School of Music, Shanghai University |
Drum Circle
Date: 29 - 31 October 2026
Time: 11:30-12:00, 15:00-15:30, 16:00-16:30 (29 - 30. 10. 2026)
11:30-12:00 (31. 10. 2026)
Venue: Open area (Near E3)
Facilitator:
VMC (China) Global Drum Circle Facilitators：Chen Xijing, Liu Mingming, Lu Na, Zhao Shilang (Thomas), Yan Qingyuan, He Lu, Wen Daoming
Reviving Ancient Melodies, Embracing Living Heritage—2nd Traditional Cultural Experience Festival
Date: 28 - 31 October 2026
Time: Full day
Venue: Refer to following schedule
| Academic Symposium | Traditional Chinese-Style Market | Immersive Performances | Chinese Music Talks | |
|---|---|---|---|---|
| Date | 28. 10. 26 |
28 - 31. 10. 26 | 28 - 31. 10. 26 | 29 - 30. 10. 26 |
| Time | Refer to following timetable | Full Day | Refer to following timetable | Refer to following timetable |
| Venue | Meeting Room E1-M15 | Booth E4E12 | Booth E4D01 | Booth E3C65 |
Academic Symposium
Date：28. 10. 2026 afternoon
Venue：Meeting Room E1-M15
| Topic | Guest Speaker |
|---|---|
| To be Confirmed | Xiang Zhaolun Former Member of the Party Leadership Group and Vice Minister of the Ministry of Culture and Tourism |
Immersive Performances
| Date | Time | Topic | Guest Speaker |
|---|---|---|---|
| 28. 10. 26 | 13:00 – 13:40 | Concert of ICH Xiao (Vertical Flute) and Friends | Xuzhu Art Studio, Gusu District, Suzhou |
| 28. 10. 26 | 14:00 – 14:40 | A New Chapter of Elegant Music — Chinese Instrumental Concert | Shanghai Xiandi Chinese Chamber Orchestra |
| 28. 10. 26 | 15:00 – 15:40 | Living Heritage in Music · Ancient Charm of Clouds and Water — Guqin and Guzheng Performance | Bai Liusu Guqin Guangling School Intangible Cultural Heritage Inheritor |
| 28. 10. 26 | 16:00 – 16:40 | Zi Yun Musical Instruments New Product Launch and Liu Sheng Concert | Liu Sheng Young Dizi and Xiao Player Member of the Chinese National Orchestra Society |
| Feng Ying Head of Feng Ying Pavilion Folk Artist |
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| 29. 10. 26 | 13:00 – 13:40 | Haoyue Together: Exploring the Journey of the Erhu Through Its Rhythmic Changes | Wang Ning Head of the Modern Music Department at Chongqing University of Humanities and Technology |
| Xu Zonglin Founder and Artistic Director of Yuyin Sizhu National Music Ensemble |
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| Honda Yudori Young Erhu Performer |
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| Peng Liang Young Erhu Performer |
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| Du Fangliang Erhu Maker Master |
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| 29. 10. 26 | 14:00 – 14:40 | Music Through Time | Fengya Ocarina Ensemble |
| 29. 10. 26 | 15:00 – 15:40 | Guqin “Liushui (Flowing Water)”, Score handed down by Wei Zhongle | Qinyue Xianguan |
| 29. 10. 26 | 16:00 – 16:40 | From Guangzhou’s Local Music “Dishui Nanyin” and “Yue Opera” to the Development of Hong Kong Pop Music | Lingjing Culture |
| 30. 10. 26 | 13:00 – 13:40 | Reviving Ancient Melodies · Living Heritage — Jiangnan Sizhu Concert (I) | Qingyun Jiangnan Sizhu Orchestra, Shanghai Mass Art Center |
| 30. 10. 26 | 14:00 – 14:40 | Reviving Ancient Melodies · Living Heritage — Jiangnan Sizhu Concert (II) | Qingyun Jiangnan Sizhu Orchestra, Shanghai Mass Art Center |
| 30. 10. 26 | 15:00 – 15:40 | Electronic Chinese Music Performance | Congye Qinzhai |
| 30. 10. 26 | 16:00 – 16:40 | Shanghai Red Maple Art Troupe Senior Performance | Shanghai Red Maple Art Troupe |
| 31. 10. 26 | 10:00 – 11:30 | Qing Kong Yuan | Shanghai Shengtang Culture Media Co., Ltd. |
| 31. 10. 26 | 12:00 – 12:40 | Youth in Silk & Bamboo, Jingcai Heritage Together | Shanghai Jingcai Jiangnan Sizhu Study Society |
| 31. 10. 26 | 13:00 – 13:40 | ‘The Red Journey in the Sound of the Guzheng: Folk Music Performance’ | Music Middle School Affiliated to Shanghai Conservatory of Music |
Chinese Music Talks
| Date | Time | Topic | Guest Speaker |
|---|---|---|---|
| 29. 10. 26 | 10:45 – 11:45 | How to Make a Guzheng Sound Cleaner | Liu Bei National First-Class Instrument Performer Honorary Chairman of Pingdingshan Guzheng Professional Committee, Henan |
| 29. 10. 26 | 14:15 – 15:15 | Seeking the Sound of Konghou · Flowing Resonance of Strings | Fan Yiqian Master of Konghou Performance, Shenyang Conservatory of Music Member of Shanghai Chinese Music Research Society |
| 29. 10. 26 | 15:30 – 16:30 | Silk Road Konghou Journey — Millennial Echoes, Contemporary Expression | Cui Junzhi Founder of Modern Chinese Konghou Performance Art National First-Class Performer President of Konghou Research Society of Chinese Musicians Association |
| 30. 10. 26 | 09:30 – 11:30 | Acoustic Standards for Guqin Making and Ni Qin History | Ni Shiyun Renowned Contemporary Guqin Maker Major Inheritor of Meian School Guqin Performance Art |
| 30. 10. 26 | 11:30 – 13:00 | Heritage of the New Zhejiang School of Guqin | Xu Junyue Representative Inheritor of National Intangible Cultural Heritage (Zhejiang School of Guqin) |
Activities for Elder Music Lovers
Date: 28 - 31 October 2026
Time: Full day
Venue: Refer to below schedule
Ageless Melodies: Showcase for Seniors
| Date | Time | Performing Group | Venue |
|---|---|---|---|
| 28. 10. 26 | 11:00 – 11:30 | Jinhongqiao Wind Orchestra | Outdoor Stage S1 |
| 30. 10. 26 | 13:00 – 13:30 | Shanghai Red Maple Art Troupe (Instrumental Group) | Outdoor Stage S2 |
| 30. 10. 26 | 16:00 – 16:30 | Shanghai Red Maple Art Troupe (Dance Team, Fashion Show Team, Choir) | Hall E4, Booth E4D01 |
The 16th Performance of "Shanghai Little Musicians" in 2026 AND Music Warms Out Heart - Care for Autism Charity Project
Date: 31 October 2026 (Saturday)
Time: 10:00 - 13:00
Venue: Outdoor Stage S1 (near W1)
Case & Paper Exchange: “One School, One Brand” Music Aesthetic Education in K‑12 Under Chinese Discourse System (Internal Event)
Date: 28. 10. 2026
Venue: Meeting Room E3-M22
Speaker details:
- Wu Bin : Specially-Appointed PhD Supervisor at Northeast Normal University, Chief Arts Expert at the National Center for Education Quality Assessment under the Ministry of Education
- Ding Shulan : Director of the Editing and Publishing Department at Zhejiang Provincial Federation of Literary and Art Circles Media Center, Editor-in-Chief of “The Education of Music”
- Xi Heng : Professor and Vice Dean of the School of Music, East China Normal University
*Updated as of 16 October 2026, more information will be updated soon.
Schedule is subject to change without prior notice.
