10 – 13 October 2018, Shanghai

Welcome to Music China

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With China becoming the second-largest consumer market in the world, its business opportunities are multifold. Over 100,000 visitors from more than 81 countries and regions crowded into Music China 2017 to source for the latest market’s favorites.

Music China provides tailor-made service and first-hand industry news for you to stay ahead of the curve. Varied fringe programs, including educational workshops, industry forums and music lives shows will be held to bring sparkles and keep everyone entertained.

Reserve your booth now to be part of the intensive global marketing campaign! We are looking forward to welcoming you at Music China!

Please do not hesitate to contact us for more exciting offers.

Action now: music@hongkong.messefrankfurt.com

Music China 2017 in live


What exhibitors said about Music China

"The results are beyond our expectation. In the first two days, we already received over 100 business leads, including dealers and musicians from around the globe. It is a perfect platform for our brand and market expansion."

Mr Jonathan Marolle, Assistant to Jean-Jacques Rampal (luthier) of Vatelot-Rampal, France

"We have had at least 10 customers stop by this morning alone, and a lot of interest particularly in Asia. There’s not just an Asian market, and we really can penetrate into places where we could never do on our own."

Mr Henry Hall, International Sales Manager of Baroni-Lab Amplification, Italy

“The addition of the new Poland pavilion is great because it highlights the internationalism of the show. We came here to keep in line with the global and domestic industry trends, and promote our very latest sheet music, books and orchestral materials. The participation has been a success."

Ms Aneta Kalamat, Promotion Specialist of PWM Edition, Poland

"We met more than 10 professional buyers who are very interested in our products in the first two days of the show. I think this platform is very professional and we are very satisfied with the results."

Mr Masaru Shinohara, CEO of Shinos Amplifier Compnay Inc, Japan

“Music China is a place where we can meet potential buyers as well as the end users, so we can gather information on all aspects of the growing Chinese market.”

Mr Paolo Gazioli, Founder of Fazioli Pianoforti, Italy