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10 – 13 October 2018, Shanghai

Welcome to Music China

Business interaction 7

With China becoming the second-largest consumer market in the world, its business opportunities are multifold. Over 90,000 visitors from more than 86 countries and regions crowded into Music China 2016 to source for the latest market’s favorites.

Now in its 16th edition, Music China provides tailor-made service and first-hand industry news for you to stay ahead of the curve. Varied fringe programs, including educational workshops, industry forums and music lives shows will be held to bring sparkles and keep everyone entertained.

Reserve your booth now to be part of the intensive global marketing campaign! We are looking forward to welcoming you at Music China!

Please do not hesitate to contact us for more exciting offers.

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Music China in live

What exhibitors said about Music China

"Music China is an important industry occasion for Yamaha, as a world’s leading brand, to raise the company image and showcase our comprehensive range of musical instruments to the market."

Mr Teruhiko Tsurumi, Executive Officer, Representative of Yamaha Group, China

"We want to expand the consumer market in China. We have already sold some of our pianos to professional players and collectors at the show. Music China is the place to be if you want to reach the Asian market."

Ms Lei Liu, Concert Technician of Steinway, Germany

"We believe the Chinese market is growing eight to ten percent a year. Every year, there are more kids learning instruments at school and it is important for Buffet Group to be part of the development as we are a key player in the industry."

Mr Sylvain Parpaite, General Manager of Buffet Group, France

"I am so excited about the energy I feel here. People are hungry to be at the cutting edge of what is going to be next in the industry. We have made lots of contacts for distribution. This is just wonderful."

Mr Marc Minarik, President & CEO of Minarik Guitars, the US

“Music China is a good and timely platform for us to introduce our products to a worldwide audience. Exhibiting here has not only enabled me to meet my targeted buyers from America and Europe, but also reach out to Chinese and other Asian customers. We are contented with the results."

Mr Sang-Hyeok Hong, Executive Director of Paulgeppetto, Korea